The development space of the clothing industry is not large, how about market saturation

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  1. In 2018, the two -level differentiation of the leading enterprises in China's clothing industry
    Moly approaching the Lunar New Year, many companies' performance reports in the fourth quarter of last year and annual performance trailers gradually surfaced. Looking at the textile and apparel industry alone, due to the slowdown in consumption growth, the influence of macroeconomic expectations, and comparison of the comparison of high base performance comparisons in the same period last year, the fourth quarter of 2018, regardless of the growth rate of upstream textile manufacturing companies or downstream clothing home textile companies. They all slow down.
    The in the past two years, the clothing industry has entered a period of transformation and adjustment, and the performance of leading enterprises has gradually become polarized. This can be seen from the "face -changing" situation at the end of the company's performance at the end of the year.
    2018 The total retail sales of the Chinese clothing category broke through 1.37 trillion
    In the statistics of the "China Clothing Industry Power and Development Forecast Analysis Report" released by the Prospective Industry Research Institute The total retail sales reached 154.1 billion yuan, an increase of 7.4%in the same period last year, a slowdown of 2.3%compared with the same period last year, and the increase of 1.9%in November. This shows that the consumption of clothing shoe and hats category products has not been improved due to the arrival of the peak of consumption. In terms of accumulation, from January to December 2018, the total retail sales of shoes and hats and clothing reached 1370.7 billion yuan, an increase of 8%as the same period last year, an increase of 0.20%compared with the same period last year. From the perspective of the industry, it is still basically maintaining a stable performance.
    In January to December 2018, the total statistics and growth of the total retail sales of shoe, hats and clothing
    Data sources: Foresight Industry Research Institute compiled
    Men's market space is large
    For clothing customization, the men's clothing custom market seems to have more room for development. With the upgrading of consumption, increasingly mature and rational consumption concepts make consumers willing to pay for quality, and more and more advertisements for men's clothing have even appeared in the circle of friends.
    In the report of "New Trends of China Consumption: Three Power Shape the Chinese Consumer New Consumer Group" reported by Boston Consultation and Alibaba before showing that whether it is online or offline, male consumers have increased a lot, consumption consumption, consumption consumption, consumption, consumption The quota is gradually moving closer to women. Whether it is shopping or buying at home, male consumers have even higher online expenses than women. The report shows that 73%of male consumers in first -tier cities believe that personal instrumentation is essential for job hunting and dating.
    In this context, many men's clothing has opened a customized road to China. Earlier, Italian men's Canali combined with to test the water. It is understood that Canali's advanced custom suit suit is different according to the fabric level, which is divided into basic level, elite, luxury level, and the price is 29,800 yuan, 39,800 yuan, and 49,800 yuan. Users need to call at least 3 working days in advance to call the "Jingzun Card" designated store call to make appointments for physical service. After that, you can go to the designated offline store to select your favorite fabrics, communicate the dress needs, and enjoy a series of advanced customized services. In order to highlight the uniqueness of customized products, the user's name will be embroidered on the trademark. The customized cycle of the product is about 6-8 weeks, and users can go to the store to try clothes twice.
    The development prospects for high -end women's clothing
    High -end women's clothing has developed rapidly in my country. Because of its quality and brand advantages, it is favored by female consumers. High -end women's profits have high profit margins, which have made many women's clothing companies lay out. In addition, high -end women's clothing has two major development characteristics, and fashion changes are small. The industry leading companies have strong advantages in specific products or styles. Compared with other brand clothing industries in the high -end women's clothing industry, their fashion changes are relatively small. Products More classic models that can stand the test of time. In addition, multi -brand group operations are the only way for the development of high -end women's clothing companies, so the development prospects of high -end women's clothing are broader.

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